Curriculum Vitae

EDUCATION

Master of Business Administration
UCLA Anderson School of Management (Los Angeles, CA)
June 2009

Bachelor of Management Science
Purdue University (West Lafayette, IN)
December 2003

PROFESSIONAL EXPERIENCE

Chief Strategist
Google (Mountain View, CA)
November 2019 → Present

Global Head of Customer Analytics
Google (Mountain View, CA)
January 2015 → November 2019

Global Program Manager, Marketing Attribution
Google (Mountain View, CA)
September 2011 → January 2015

Program Manager, Display Advertising Insights
Google (Mountain View, CA)
April 2011 → September 2011

Director of Analytics
SourceForge (Mountain View, CA)
June 2009 → March 2011

Global Research & Consumer Insights Internship
Activision (Santa Monica, CA)
May 2008 → September 2008

BOARD SERVICE

Board of Trustees
Purdue University Global (West Lafayette, IN)
December 2022 → Present

Board Advisor
CapitalG (San Francisco, CA)
April 2016 → Present

INDUSTRY AFFILIATIONS

Co-Chair, Measurement & Attribution Committee
IAB (New York, NY)
February 2016 → July 2018

ACADEMIC APPOINTMENTS

Senior Fellow
The Wharton School at the University of Pennsylvania (Philadelphia, PA)
July 2019 → July 2023

LECTURES

“Increasing Customer Lifetime Value” & “Winning Your Best-Fit Customers” Workshops
Section4 Online Business Education
May 2022 → Present

Customer Analytics for Growth Using Machine Learning, AI, and Big Data
Wharton Executive Education
July 2019 → Present

Individual lectures delivered to students and faculty at:

Emory Goizueta Business School
ESADE Business School
Harvard Business School
London Business School
Northeastern D'Amore-McKim School of Business
Purdue University - Krannert School of Management
UCLA Anderson School of Management
University of California Berkeley - Haas School of Business
University of Oxford
USC Annenberg School for Communication & Journalism
UTS: University of Technology Sydney
University of Tennessee - Knoxville
University of Texas - Austin
Washington University - Olin Business School
The Wharton School

BOOKS

Converted: The Data-Driven Way to Win Customers’ Hearts
Penguin Random House (New York, NY)
February 2022
A practical field guide for businesses to acquire, develop and retain their best customers.

SELECTED WRITINGS

What Does the Toothpick Rule Have to Do With Marketing Measurement Strategies?
AdWeek (Adapted from Think with Google)
June 2022

How Managers Can Build a Culture of Experimentation
Harvard Business Review
February 2022

Important Lessons for Embracing Customer Lifetime Value
Think with Google
August 2021
Selected as one of the top pieces on Think with Google for the publication’s 10-year anniversary.

Why Marketers Should Embrace Consumer Privacy Regulations
CMSWire
April 2020

Lessons from Top Companies on Building a Better Data-First Strategy
Think with Google
October 2019

Doing the Right Thing, Well: Lessons from Top Companies on Building a Better Data-First Strategy
Think with Google APAC
September 2019

SELECTED SPEAKING APPEARANCES - 2022
View all speaking appearances here.

Marketing Analytics & Data Science Conference (San Antonio, TX)
Keynote: “The Data-Driven Way to Win Customers’ Hearts”
November 2022

Georgia State University CMO Roundtable (Atlanta, GA)
Lecture: “Marketing Leadership in Uncertain Times”
October 2022

Food for Thought by Google (New York, NY)
Lecture: “Three Lessons for Winning Customers’ Hearts”
September 2022

CRMC (Chicago, IL)
Keynote: “The Data-Driven Way to Win Customers’ Hearts”
June 2022

Google Marketing Live - Leadership Circle (Mountain View, CA)
Lecture: “Optimizing to Customer Lifetime Value”
May 2022

Digital Acceleration Program with Google & Accenture (Virtual)
Lecture: “The Future of Retail with Customer Lifetime Value”
April 2022

Asia Pacific Institute for Strategy (Hong Kong / Virtual)
Lecture: “Digital Era Strategy: Ten Recommendations”
April 2022

Think Global Export Summit by Google (Virtual)
Lecture: “Using Data to Support International Expansion”
April 2022

Digital Experience Summit Presented by CMSWire (Virtual)
Keynote: “Unlocking the Power of the Customer Experience”
February 2022

PATENT FILINGS

System for Constructing Path-Based Database Structure
Google, Inc. - N. Hoyne, R. Zibelman
US Patent 10,110,484 (2018)

Content Recommendations Based on Organic Keyword Analysis
Google, Inc. - N. Hoyne, J. Arensman
US Patents 9,767,187 (2017) and 10,089,387 (2018)

Performance Assessment Based on Analysis of Resources
Google, Inc. - N. Hoyne
US Patent Application 14/461,236 (2016)

User Path Abandonment Analysis
Google, Inc. - N. Hoyne
US Patent 14/215,830 (2015)

Content Direction Based on Cumulative User Cost
Google, Inc. - N. Hoyne
US Patent Application 14/051,238 (2015)

Content Placement Recommendations Based on Path Analysis
Google, Inc. - N. Hoyne
US Patent Application 14/230,550 (2015)

Path Analysis of Negative Interactions
Google, Inc. - N. Hoyne
US Patent Application 14/254,651 (2015)

Price Competitive Analysis
Google, Inc. - N. Hoyne
US Patent Application 14/215,842 (2015)

Keyword Recommendations Based on Organic Keyword Analysis
Google, Inc. - N. Hoyne, J. Arensman
US Patent Application 14/085,477 (2015)

Lead Analysis Based on Path Data
Google, Inc. - N. Hoyne
US Patent Application 14/229,104