Converted

There's a rhythm to great marketing that most people miss. They're so busy chasing metrics, they forget to listen to the conversations underneath.

In the noise of endless campaigns and the pressures of quarterly reporting, we've lost something essential: the art of connection. The kind that transforms a transaction into a relationship, a customer into an loyal advocate.

What would happen if you stopped competing on these new terms? If instead of more data, more experiments, more desperation - you chose depth? Understanding. Intention.

This isn't about abandoning data. It's about using it as a compass, not a cage. To find the people who truly resonate with what you're creating. To understand their interest in your business. To build something that lasts.

The most successful companies aren't the loudest, the ones with the largest budgets. They're the ones who learned to listen. Who chose relationships over individual transactions. Who understood that true growth comes from serving the right people exceptionally well, not from serving everyone adequately.

THE DETAILS

The Promise
Discover the true value of each relationship. Learn to recognize your most valuable customers. Create space for genuine conversation. Trust the process of letting go. Ask questions that reveal, not just confirm. Build your business with intention.
The Journey Continues
This book is a beginning, not an end. Neil has created resources to support your practice: research to deepen understanding, tools to guide the implementation, the latest research to push the limits of what's possible.
From Those Who've Walked This Path
"I've been waiting twenty years for this book. Converted shows us how to use data to touch what's human. Essential reading." - Martin Lindstrom, New York Times bestselling author

INTERNATIONAL EDITIONS

Audiobook Narration (Penguin Random House Audio, 2022)
Korean Translation (Gilbut Publishing and Co., 2022)
Chinese Translation (China Times Publishing Company, 2022)
Portuguese Translation (Benvira, 2023)