Every algorithm knows what your customers want.
Almost no one asks what they need.
Before the metrics and accolades, a simple belief: make it matter.
Author of the bestselling "Converted: The Data-Driven Way to Win Customers' Hearts" (Portfolio / Penguin Random House, 2022), Hoyne brings a unique perspective to the intersection of technology and human behavior - insights he shares globally having keynoted hundreds of events across more than two dozen countries. Whether through his writing or speaking engagements, he consistently transforms how organizations approach their most critical decisions.
Hoyne serves on the Board of Trustees for Purdue University Global and as Board Advisor to CapitalG. He is Faculty Member at Wharton Executive Education and previously served as Senior Fellow at the Wharton School. He holds an MBA from UCLA Anderson School of Management and a Bachelor's degree from Purdue University. His second book, "Tournaments: Competing for a Meaningful Life," is forthcoming in 2026.
Jun 13, 2025
Just left Athens after speaking at Google's Think Gaming event. The topic: How to build a culture where every hypothesis gets captured, data drives intentional decisions, and growth beats perfection every time.
Thank you, Athens. Thank you, Google. Thank you to everyone who showed up ready to build something bigger than themselves. Until next time!
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